【简介】下面就是小编整理的商业模式计划书英文（共15篇），希望大家喜欢。在此，感谢网友“心里住着孤单”投稿本文！
第一部分：what—讲清楚你要做什么。
用2-3页ppt讲清楚你准备干一件什么事。不要整页ppt都是大段文字，你要做的事应该是一两句话就能说清楚的。最好能配上简单的上下游图或功能示意图，让人对项目一目了然。
这里核心是要突出专注，表明你就想做一件事，而且就想解决这件事中的某一个关键问题。不要追求大而全，也不要产业链太长。
其次，目前商业巨头明显要做的项目、已经有几家在竞争且获得较好融资的项目不要去做。这样的项目已经有太多失败教训。不是说你做不成功，而是投资人不感兴趣。相对成功概率低，投资人不愿意同赌。
第二部分：why now—行业背景、市场现状
用4-6页ppt讲清楚行业背景、市场发展趋势、市场空间。要说明你在正确的时间做正确的事，而且市场空间大。
市场大，不代表有需求。要描述在目前的'市场背景下，你的项目抓住了一个用户的痛点。或者你的项目可以为用户带来更高性价比的产品或服务。尽量列出与竞争对手的对比分析，表明当前的商业机会。
第三部分：how—如何做，以及现状
用5-10页ppt讲清楚商业模式实现的具体方案。包括产品的研发、生产、市场、销售策略。
这里就是描述这个项目是如何实施的，最终达成的效果。建议多研究一下精益创业，产品规划和创业步伐要小步快走，阶段性验证、调整产品思路和商业模式。
第四部分：who—你的团队
用2-3页ppt讲清楚团队的股份和分工。团队要有合理分工，需要介绍团队主要成员的背景和特长。强调个人的能力适合该岗位，团队的组合适合创业项目。
项目是靠人来执行的，不同的团队出来的效果不同。要让投资人知道你不是一个人在战斗，有没有团队也从侧面说明了你的个人领导力。当然投给个人的钱与投给团队的钱完全不一样。有些创业者会拿网上报道的某某名人获得大笔投资，认为自己的项目更靠谱应该获得相应的投资。他不知产生高议价的是团队而不是项目，某某名人有一帮团队和相应的资源在后面。
第五部分：why you—优势
用1-2页ppt讲清楚你的项目和团队优势。“事为先、人为重”，让投资人相信你要做的事非常有前景，而且你们团队很适合这个项目。回答好两个问题：“为什么是现在做这个项目？”、“为什么你们能做成功？”
第六部分：how much—财务预测与融资计划
用2-3页ppt讲清楚前三年的财务情况，以及后三年的财务预测。早期项目的盈利不重要，投资人主要对高增长性感兴趣。表明你的融资计划，需要多少资金，准备稀释多少股份。
资金的需求一般做一年规划，这一年项目要达成什么目标，达成这个目标需要多少钱。稀释的股份要少于30%，稀释太多你就是打工的了，稀释太少投资人可能不太感兴趣。建议了解一下我们以前写的精益融资，设定阶段目标、小步快走。
很多投资人会从商业计划书的准备情况来判断创业者的综合素质。所以，商业计划书是创业者给投资人的第一印象！希望本文对创业者有用，如果你是投资人有更好的建议，也欢迎留言与我们讨论。
一、项目概述
（一）项目背景
现在的年轻人都十分追求创意，大家都对新奇的东西感到好奇，而且对于现在80、90的朋友们来说大多都很缺乏自主动手能力，我们可以为大家提供一个动手的平台，也让大家的到精神上的满足! （二）项目简介
本甜品屋主要以diy的形式经营西式甜品，提倡顾客自己动手。品种：巧克力、各类奶茶、果汁、各类西式蛋糕、冰激淋、刨冰等。diy甜品，比起味道来说，更重要的是顾客在制作过程中充分的发挥他们的创意并乐在其中，可以和家人、爱人、朋友一起去diy，这是交流感情的好方式。
二、产品介绍
随着科学技术的进步，产品技术越来越复杂，消费者对企业的依赖性越来越大。他们购买产品时，不仅购买产品本身，而且希望在购买产品后，得到可靠而周到的服务。企业的质量保证、服务承诺、服务态度和服务效率，已成为消费者判定产品质量，决定购买与否的一个重要条件。对于服务性的企业，做好产品服务工作显得尤为重要，可以提高企业的竞争能力，赢得重复购买的机会。
（一）甜品这个时间品牌名字是朗朗上口，便于记忆并易于推广转播，一目了然其行业特性，定位精确给人以安逸，放松的消费感觉有享受甜品享受时间之意义。作为时尚餐饮的领导者，甜品时尚无论从形象、服务、品质方面都在转播着健康时尚、低碳的消费理念、优质的产品技术资源。
（二）我们不断研发新品，保证产品竞争力在制作工艺上我们打破传统的制作方法本着创新效率节能降低降低人力成本的原则不断地改善制作方法争取盈利最大化与甜品时间口味一致，出品标准一致。
三、市场分析
（一）行业分析
随着时代的发展，年轻人的生活的越来越丰富，消费水平不断提升，消费需求不断膨胀的同时，年轻人越来越倾向于情感消费。特别是在这个青春激扬的阶段，年轻人的感情生活也就越来的丰富，爱情、友情、亲情、师生情等各种情感的肆意横行，大学生也就需要更多的方式来表达自己的感情。情侣之间、朋友之间、家人之间、师生之间，总是少不了互相赠送礼物，时代发展了，生活水平提高了，也就有越来越多的人在送礼物之前会愁眉不展，如何送出有意义的又在自己的经济能力范围之内的礼物让不少人犯难。我们致力于推出一系列的温馨人性化的产品来解决年轻人的难题。并且目前国内外甜品的不断发展的情况下，甜品在人们生活中的影响越来越大，甜品以其独特的造型和特别的含义吸引了不少年轻人的需求，年轻人对它的需求量呈现逐年上升的趋势。
（二）消费趋势
1.价格竞争激烈：大众化价格，中低档消费为主
2.健康低脂需求：崇尚健康理念，美味的同时注意健康需求，低脂摄入，均衡营养
3.品牌质量强化：消费者选购品牌更加合理，优秀的品牌是甜品品质的保证
（三）需求分析:甜品是很多女孩子喜欢的食物因为甜品有养生，保健，滋补的功效，所以甜品的需求量很大。
（四）pest分析:政策法律环境分析，近年来大学生创业得到国家和各级政府的许多优惠政策的支持，重庆市的政府对大学生出台了一系列的政策，对创业大学生可享受西部大开发、高新技术、节能环保等方面的税收优惠， 经济环境分析：随着人们的收入水平的提高，人们的生活水平提高，越来越多的人追求甜品食品。
社会环境分析：社会环境的稳定，人们追求甜品，喜欢甜品的人很多， 科技环境分析：随着科技水平的提高甜品的品种很多吸引消费者来购买，甜品的做法也很多。
（五）目标客户分析:在18到25岁之间，喜欢吃甜品的人最多，其次是小孩，最后是老人。大多数消费者的收入在-3000元，一个月消费100元去购买甜品。
（六）五力模型分析
四、公司管理
（一）公司名称：eldiy甜品屋
（二）公司创始人：....
（三）公司文化：有梦、有爱、有我们
（四）公司宗旨：用爱为消费者制作“健康、营养、绿色、安全、美味”的充满爱的产品和高品质的服务
（五）公司规模：根据发展情况，甜品店将以永川这个重庆职教城为起点，放眼重庆。按照从中小型城市逐渐向大型城市扩张的战略，逐渐向区域连锁企业发展。具体分为以下三步：
1.（前期）立足市场，占据一定份额填补市场的空白，把企业做得专业、规范，稳步发展。
2.（中期）占领市场，建立连锁机制当企业形象被接受并开始喜爱之后，根据需求开设连锁店。在实际操作中学习经营管理经验。
3.（后期）走向更广的市场，开放加盟经营在上海市场能够得到良好控制、正常运转，有了一定流动资本、区域内知名度，掌握一定市场运作体系理论和操作经验，申请到产品自主知识产权之后，在全国扩张连锁店，开放加盟经营。
（六）组织机构：公司下设店长、采购、出纳、设计师 店长：负责店面的整体运营
采购：负责对店面的日常运营进行物资采购 出纳：负责对店面的所有资金和不动产进行管理
设计师：负责设计新式的蛋糕、饼干、巧克力的设计
（七）公司性质：产品的研发和开发80％是由本店的糕点师自己研制，20％由模仿国内外热销的甜点加以改进，以顾客自己动手为主打，目的是营造一种温馨的场景；
（八）公司选址：不开在过于繁华的地段，且店铺面积不宜过小，以30平方米以上，能摆放一张较大的工作台为宜。
（九）公司的运营及管理
1.人事
甜品店每个员工必须是专业的，包括点餐收银人员和店堂清洁人员在内的每个人必须进行严格培训，确保正常工作时的规范操作。管理人员设置人事管理和企业管理人员各2名，要求本科以上学历，专业素质优秀并
有良好实践操作能力；甜品加工制作人员设置配方员2名，加工操作员6名，要求大专以上学历，专业素质优秀并有良好实践操作能力；点餐收银和店堂清洁人员若干，严格培训后上岗。所有员工须办理健康证。
2.管理思想
优良科学管理的前提是确定和贯彻正确先进的管理思想。我们将采取以人为本，重视团队合作精神的管理思想。重视个人的发展，尊重个人价值，各职能部门相互协调合作，求得餐厅的整体发展，实现1 1>2的效果。
3.管理理念
（1）尊重餐饮业人员的独立人格。
（2）下管一级：上级对下级进行规划管理，下级应服从上级的工作指导，尽力完成上级发放的任务。
（3）互相监督：管理层监督员工的工作，同时员工也可以向上级提出自己的意见或见解。
（4）营造集体氛围：既要上下属感受到甜品店纪律的严明，也要关怀员工，让员工感受到来自集体的温暖，有利于加强凝聚力，提高工作积极性。
（5）公平对待，一视同仁，各尽所能，发挥才干。
4.管理队伍
投资是一项经营人才的业务。我们将构建一支在各种有影响力的岗位上具有直接技术与经验的管理队伍，并欢迎一切有志于谋求本甜品店发展的人才加入本甜品店。
5.管理制度
建立严谨的服务管理规范和投诉回访机制，并严格进行监督管理。完善员工守则，考核制度和奖惩制度。
6.内部激励方案
实行绩效工资，多劳多得；员工每提出一条创新建议，奖励200元；定期对员工进行培训。
五、营销策略
（一）营销策略
1.产品策略:我们的主要产品是奶茶、冰淇淋、蛋糕。还有各种口味的慕斯、小泡芙、起士蛋糕、各种酥皮类的点心。还有最重要的是我们提供可以自己亲手制作。
2.商标：
3.品牌：diy甜品（enternal love）
4.包装：盒装
5.产品定位：本甜品屋主要以diy的形式经营西式甜品，品种：巧克力、各类奶茶、果汁、各类西式蛋糕、冰激淋、刨冰等！diy甜品，比起味道来说，更重要的是顾客在制作过程中充分的发挥他们的创意并乐在其中，可以和家人、爱人、朋友一起去diy，这是交流感情的好方式。本店的巧克力diy专区是专为年轻爱美的女性开设的，材料为浓度60%以上的黑巧克力，此类巧克力，吃了不会发胖，正适合当今大部分都在减肥但深爱巧克力的年轻女性。
6.产品组合：在现有产品的基础上，不断创新、推出新产品。坚持三专（专心、专注、专业）满足顾客的需求，创造一流的服务。将我们的现有产品及其相似产品销售出去。价格会在一定幅度内变动。这样我们便可以目的的增加产品线，满足顾客的需求。
7.产品差异化：我们的产品样式多、种类齐全、味道可口、还有提供自己亲手制作，和其它于一般蛋糕店相比，这一点比较独特。还有我们做甜品的容器很精致、特别。能吸引顾客。
8.产品生命周期：创新期(我们正处于探索阶段，主要目的是在市场上立足)；成长期(确立主导产品、扩大产品生产、满足顾客需求)；成熟期（将产品打进国外市场，树立口碑）；衰退期（放弃对没有需求量产品的生产）我们会不定期的推出新产品，满足顾客的需求。
（二）价格策略
1.新产品定价法
（1)替代品定价策略，降低一种产品的价格不仅会使该产品的销售量增加，同时还会降低替代产品的销售量。通过提高某一产品的价格，还可以将需求引向其他产品。
（2)互补品定价策略，降低起主要作用产品或者服务的价格，以此来促进产品的销售。
2.折扣定价法
(1)现金折扣，凡在本店购买产品满200元的顾客，可以享受一定的折扣。
(2)数量折扣，根据消费者购买的数量来决定价格的折扣来决定价格折扣程度，以此来鼓励和吸引消费者购买产品。
（三）促销策略
1.派发转单：发布招聘信息，并制作转单，兼职人员在人流量多的地方派发转单，兼职人员在人流量多的地方派发传单，凭宣传单可优惠。
2.网络团购：网络团购以经成为一种新的消费形式，深受年轻人的欢迎，企业可通过网络团购为自己带来跟多的客流，顾客也可从团购中得到更多的优惠，
3.节假日优惠：在主题节日，如情人节，可推出情侣双人优惠套餐等。
（四）渠道策略
我们采用的是广泛分销策略，也就是在同一渠道环节上，对经销商的数目不加限制越多越好。也就是让尽可能多的中间商来销售我们的产品，积极扩大产品的销售网络。
实施方案
1、准备工作
物资准备：1门面装修 2原材料供应 3开店手续 4人员招聘及培训 5资金供给 6安全防范 7食品卫生安全制度
2、营销体系构建
随着国内甜品市场的不断发展与完善，甜品已经逐渐被内地的消费者所接受和喜爱，diy甜品将努力发展品牌效应，力争成为重庆乃至全国甜品业的领军者。所以我们做了如下准备：
（1）提升客户忠诚度
甜品行业内部竞争激烈，行业外部又面临烘焙、餐饮等行业的挑战，这些都给甜品的营销带来相当大的压力。“甜品”的目标客户以学生和白领等年轻群体为主，这部分客户群具有显著的营销特点：客户群庞大、乐于尝试新口味、对价格比较敏感。维持和提升年轻消费者的客户忠诚度，对于diy甜品未来的发展至关重要。
（2）提升营销的投资回报率和管理效率
维持一个老客户的营销成本仅仅是吸引一个新客户的1/5。diy甜品认为老客户对品牌具有广泛而深入的认知，在老客户中进行新品的推广或者节日促销活动，营销效果将远高于在新客户中营销，这将显著降低企业的营销成本，提升在营销上的精准度和投资回报率。
（3）进军礼品市场
数据显示，20____年中国礼品市场规模净增500亿元，并且平均毛利水平保持在30%以上，可以预测礼品市场的前景将会在一个长时期内保持稳定高速增长。diy甜品将策划产品的礼品概念，追逐营销潮流，迎合消费需求，挖掘礼品消费市场的契机。
（4）提升客户体验
diy甜品通过建立会员营销体系，使客户凭会员卡即可在diy甜品并能参加各种会员专享活动，如新品免费试吃、积分换礼等，以便捷和优惠改进客户体验，提升客户满意度。
（五）营销活动执行方案
1. 广告宣传策略：针对产品定位与目标消费群，决定方针表现的主题，利用报纸、杂志、电视、广播、传单、户外广告等。选择一种或几种媒体按一定比率投放广告，根据视听率与接触率的多少加以调整使产品的特色与卖点深入人心。
2.促销活动计划：商品购买陈列、展览、示范、抽奖、赠送样品、品尝会、折扣等
3.公关活动计划：公司内部刊物、员工联谊会、爱心活动、同传播媒体的联系制作可爱的心甜吉祥物，以卡通造型作为形象代言，从卡通造型上体现甜美、健康、时尚的企业宗旨。
(六)分销策略
1.电话订购。(主要针对生活忙碌的白领阶层)
2.网上订购。(我们的主要目标消费群追求并引导时尚、具有比较强烈的健康观念，而且电脑普及率达到99%，网上订购这种方便时尚的方式是一种有效的销售方式。顾客通过登录我们的网站，可以找到关于九游会棋牌店面的相关样品，并且可以在网上留言。)
（七）促销决策方案
1.美食图册：制作甜美健康时尚的美食图册，内容介绍中国各地区名小吃，最新的美食甜点等。每年修订一次，放在店堂供顾客翻阅。
2.节日活动：重大节日时，在店外举行一定规模的主题活动，旨在增强消费者对diy甜品的印象。活动通过分发快递活页广告，进行产品知识竞答等方式，给参与者相应奖励，每次活动经费1000至2000元为宜。
3.许愿树：在店内设立2棵许愿树，消费即可得到许愿卡。可在许愿树上挂着写好的许愿卡，每个月的第一个星期天店员将收集许愿卡，以抽奖的方式挑出实现过程花费在300元以下的愿望，帮助顾客实现。
4.会员卡：一人累计在diy甜品店消费满200元，即可获得会员卡一张。此后，凭会员卡消费可享受8.8折优惠。
（1）成本：
宣传单：0.8x200 甜品单：5元/张x4
一次性纸杯纸碗：8元/打，每日需准备5打左右
一次性调羹：3元/打，每日需准备5打左右
（2）产品原料成本 材料单价（元） 材料单价（元） 西米 9/千克香蕉 2.8/公斤芒果 9/千克菠萝 2.2/公斤沙田柚 6/千克提子 11/公斤牛奶 8.41/升草莓 14/公斤银耳 60/公斤红枣 11.5/公斤雪梨 2.6元/公斤核桃 35/公斤枸杞 50/公斤柠檬 8/公斤百合 35/公斤甜橙 2.3/公斤木瓜 8/公斤荔枝 3/公斤椰汁 4/公斤苹果 5.4/公斤蛋 0.5/个香瓜 8/公斤红砂糖 3.5/公斤山楂 4/公斤白砂糖 4/公斤杏子 3.6/公斤鱼胶 400/斤李子 5/公斤面粉 3.02/公斤西瓜 2.4/公斤大豆 4.5/公斤龙眼 10/公斤 花生 14/公斤。
(3)由于大部分甜品通常制作都是整箱制作，因此我们只能大概估算出每件甜品的单价。
六、广告策略
（一）广告心理策略
1.唤起消费者的注意：广告界流行一句行话：“如果你的广告能引起人们的注意，则推销商品的任务已成功了一半。”广告有五大引人注目的原则：大物体比小物体显眼；活动的物体比静止的物体醒目；彩色的物体比黑白的物体引人注目；圆形比方形更显眼；人本身是最显眼的。可以安排在电视剧中频频出现主人公在甜品屋的情节，或者在电视上或网络上做广告等。
2.启发消费者的联想：客观事物都是相互联系的，联想反映了事物间的相互联系。例如，在日常生活中，人们看到火炉会想到温暖，看到红果会想到酸味儿…广告需要飞跃性、突破性联想，要通过对素材的细致加工，利用事物之间的内在联系，以比拟的手法唤起消费者对所宣传的商品的联想，从而加深对商品的认识，激发对商品的兴趣，形成一定的态度和行动。可以用色彩缤纷的水果在晶晶亮的冰块中的画面来表现甜品可以让消费者在炎炎夏日感受到冰冰凉的凉爽。
3.说服消费者去行动：让消费者认为他需要甜品，让顾客信赖满记，服务至上，性价比高。试想，炎炎夏日，骄阳似火，三五好友相约甜品店，点上两份冰冻椰汁西米露，几碗绚彩红豆冰，喝着可口的酷吧奶茶、边吃边聊，清凉消暑，可谓人生得意之时；冬日午后，寒风啸啸，男女情侣躲进甜品屋，要上一碗香滑芝麻糊，配上两杯热热的柠乐，轻啖细品，暖胃暖心，当为三生有幸之事。多加宣传el能为消费者带来多美好的生活体验，有助于说服消费者来满记消费。
（二）广告定位策略
所谓定位，就是在潜在消费者的心目中为你的产品设置一个特定的位置，这个位置只为你的产品所独占而其他同类产品则不可能拥有。
1.产品定位：以新鲜食材为基础的健康甜品。
2.市场定位：面向一群年青及新中产之消费市场，偏向年轻、时尚的美味。
3.企业定位：每个细节部分均力求一丝不苟；产品更推陈出新，不断改进及创新，确保为顾客提供最优质的产品及维持市场的竞争力。
4.质量定位：严格把关质量卫生，力求百分之百新鲜。
5.价格定位：价位在同类甜品行业中偏高。
6.观念定位：美味也可以时尚
7.形象定位：针对市场策略，一套全新el甜品视觉系统应运而生，继而向更大更新之重庆市场进发。鉴于我们面对是一群年青及新中产之消费市场。el甜品会以有趣的原素作为新的起点，甜品怪兽之出现将会带来市场的震撼。
8.功能定位：休闲、避暑
9.服务定位：高档次服务
（三）广告规划策略
1.市场调查
（1）影响市场调查因素和市场政策法规调查
（2）市场供求关系与市场容量调查
（3）市场竞争性调查
（4）市场产品调查
（5）广告活动调查：设计调查问卷，按照简明性、渐进性、代表性、可评价性、确定性的要求。
(6)确定广告主题
(7)广告预算
（四）广告创意策略
广告创意要立于真实，突出个性，以小见大，删繁就简，注重文采，以情动人，意在言外，出奇制胜。有逆向思考法、分析综合法、加减乘除法、巧布疑阵发、自由发挥法、头脑风暴法等等。运用这些方法来设计一个很好的广告创意。
（五）广告实施计划
1.广告宣传可以运用各种广告媒体：
（1）报纸传播的优势：传播面广、传播迅速、具有新闻性，阅读率较高、文字表现力强、便于保存和查找、传播费用较低。弱点就是时效性短、传播信息易被读者忽略、理解能力受限、色泽较差，缺乏动感。
（2）杂志传播的优势：时效性强、针对性强、印刷精美、表现力强。弱点就是出版周期长、声势小、理解能力受限、色泽较差，缺乏动感。
（3）广播传播的优势：传播面广、传播迅速、感染力强、多种功能。弱点就是传播效果稍纵即逝，耳过不留，信息的存储性差。听众受节目顺序限制，只能被动接受既定的内容，选择性差。广播只有声音，没有文字和图像，听众的注意力容易分散。
（4）电视传播的优势有：视听结合传达效果好，即时性强，有现场感，传播迅速，影响面大，多种功能、娱乐性强。弱点就是传播效果稍纵即逝，信息的存储性差，记录不变也难以查询。受时间顺序的限制，加上受场地、设备条件的限制，使信息的传送和接收都不如报刊、广播那样具有灵活性。电视广告的制作、传送、接收和保存的成本较高。
（5）网络的优势有：范围广泛，超越时空，高度开放，双向互动，个性化，多媒体，超文本，低成本。
（6）还可以通过户外广告宣传：效果佳的媒体组合形式有报纸与广播媒体搭配，报纸与杂志媒体搭配，报纸与电视媒体搭配，报纸或电视与邮政媒体搭配，电视与广播媒体搭配，邮政广告与销售现场广告或海报搭配。
（7）广告预算
广告预算的方法主要有：销售百分比法，盈利百分比法，销售单位法，广告收盈递增法，销售收益递减法，目标达成法，竞争对手法。
广告预算的使用方法有以下几种：按照广告机能分配、按照广告媒体分配、按照广告地区分配、按照广告时间分配、按照广告商品分配。
（六）广告效果评估
广告效果具有间接、迟效、累积、耗散与复合等特性，广告效果的几个重要指标分别是：销售额、到达率、注意率、记忆程度、购买唤起与aei。结合广告效果测试的特点，广告效果的调查方法主要有：
（1）抽样调查法
（2）问卷法
（3）访问法
（4）观察法
（5）比较法
对广告效果的分析主要从经济效果与社会心理效果两方面入手。对于广告社会心理效果的分析侧重于一下几个方面：
（1）对认知度效果的分析
（2）对记忆效果的分析
（3）对情感态度的分析
（4）对购买行为的分析
七、项目风险分析与应对策略
(一)外部风险
1.国家对食品行业的生产、销售、检验、广告等政策的影响。
2.市场的现有竞争者，以及潜入竞争者得加入，使得竞争变得更为激烈。
3.技术含量低，被其他蛋糕店先进技术取代的风险。
4.上游供应商原料供应的风险。
5.银行贷款或其他财务风险。
6. 其他自然因素
(二)内部风险
1.产品生产标准不统一，设备不齐全。
2.市场适应能力及调整能力的不确定性。
3.蛋糕原料及配料的安全问题。
4.价格及服务是否能配合公司发展需要的问题。
5.公司的经营决策上的其他问题。
(三)应对策略
1.熟悉食品行业的相关法律法规。
2.严格公司的产品检验程序，保证食品质量安全。
3.招聘和培养具有制作蛋糕的技术员工，操作先进设备。
4.善于管理上游供应商，保证原料供应的按时安置。
5.建立合理的信息反馈机制，随时掌握市场最新动态，及时作出适应市场变化的经营策略。
6.一定时间，调查了解顾客的反应情况，及时对公司的业务进行改进。
product introduction：
multifunctionalelectronic entertainment module is based on advanced connect and display technology, there s a smallwireless in each module and every module can combine together by specialviscidity surface material. every module includes different function such asmusic, video, phone, print, camera, game, etc. it’s fashion and flexible to use.
traditional or direct marketing channel:
i think direct maketing channel will be more coincident with our situation. next three reasons will support my opinion.
1. traditional ways will require many stores, we don’t have enough money to set up these stores.
2. our product is innovative, mostly consumers of this product will suit to modern direct retailing.
3. direct retailing is more efficient. people can buy the product anywhere as long as they can use the internet. on the contrary， only people near the store can buy our product if we chose traditional way. maketing online:
we have many reasons to chose this maketing channel.
1. it’s very convinient.because online shop can open twenty hours, people can buy our product at anytime.
2. it reduces number of traditional middlemen, so it can save much of our cost.
3. goods online is more cheap when compared with goods in the real store.so we can sell much more our product.
20**in marketing plans ,
work on a priority in the past year, im a joint efforts, the market development work was crowned with a result, their market shares and profits contribute to higher performance indicators for the new product line with the red.
but in marketing, and there
are some problems that need in this years work to improve and perfect.
the marketing department last year in accordance with market developments and achievements of the rivals sale, and sketched the objective below 40% to be grazing：market share of profits reached a new product contribute to higher x%.
income tax on profits contribute to higher goods to x%.
second, support and supplement the work to make up for a years work, and to better accomplish the objectives, should do well in the following work ( a) unity in thinking and clearly define responsibilities marketing plan on january 4, 10～organization job skill training, the main purpose is to be grazing：the marketing staff clear in the market strategies, thinking and understanding ;
ii let the market things more from the office of the functions of the free and marketing strategy planning and strategy to develop and market research and development of the basic functions such as posts in consumer demand ; history3 set up for market development, and reduce the need to (b)
( two )in place marketing, to the market in this year will start the batch and in phases to a marketing keyin place, so close to the market, a better finish the job market.
the marketing department personnel to perform the following work：
( 1 ) through comprehensive research and market order and pertinently bring out the market promotion scheme ;
( agent to collect 2 ) competitive price of goods and information, and capture markets consumption demand with the industry development trend of the proposed ( three ) guidance to the standardized construction market and promoting the healthy and steady development ;
( four ) pertinently formulated and the implementation of the product promotion plan for market promotion, and policies for use with the implementation of the verification and found to be communicated promptly.
( five ) on-time and comprehensive publicity and implementation of the company policy to promote a persons capacity ; ( six ) in the market practice and collation best cases, the method to sum up experience and recommend three .
full members and to improve the organization as the business of the marketing staff, obviously is overloaded, in a year later in the work efficiency is, therefore, this years marketing plan to increase the manning of the following posts ( meet the demand.
the marketing schedule ) staff post the name of the members of the main contents of the requirements demand work when the sale of three ~ six three, the schedule
1 .promote brands corporate brand after years of operation of the market, with a certain competitive advantage and for the swift expansion of our products market share and to get a product brands development, and we will be in the companys development strategy for the core, from the brand image and product markets construction, location, network marketing four aspects of the planning system
brand promotion strategy.
the brand image (1 ) ( 2 ) product is passed down if competitive price.
for example, our “apple” brand positioning is the top end of the consumers, on the price must be able to demonstrate its distinctive “identity” ; “apple” brand positioning is the needs of wage earners in the price to more than the same price advantage.
2 .of sales network sales channels construction is i, too, are we with the other competitors in the competitive advantage and for many years of operation of the market, we have established a line from city to a sales network the second line city, my sales a terminal have increasingly cant meet the needs and improved from three to the countryside to cities dense the sales network in the marketing department this year will be the main objectives.
three .marketing ( one) actively using internal promotion and recruitment web site of the enterprises and brand.
( two ) in the national expertise in newspapers and magazines and tv media published advertisements and soft, the expansion of brand recognition.
( three ) an active part in major industry sectors of national conferences, exhibitions, social commonweal activities and as dealers organised various forms of lectures, to promote products such meetings and publicity to show the company and products.
( four ) use of various forms and the four, progress in the marketing department for the work of the content of the work schedule 1 as follows.
specific .the first quarter of the work of the first quarter of the work schedule.
one：sure this years publicity strategy: two：with the market work out a plan of action for three：satisfy the market and customers records building four：put up at the conference completed six：ago the design plan seven：planning to launch the activities of the prizes seven：planning to launch the activities of the prizes .
the second quarterly progress second: one：planning to launch promotion activities.
the second quarter ; series of promotional activities carried out two three .
the third quarter of our work on september one july and august work：the publicity plans for the implementation of two：pop up and strengthening propaganda and three：summer marketing activities in the fourth quarter to four .
progress of work on october one november december：two promotion for the implementation of two calendar：and yearbooks and issued three：the completion of the target market ago advertising efforts of the work done in four：summary the above are my plans.
thank you in in marketing
lingda 20**in january 3
contents
1: company overview
2: products, services and industry introduction
3: the competitive advantage of the product or service 4: industry or market
5: basic business model
6: studio development plan (goals)
7: planned use of funds
8: competition and risk
9: production and management
10: service mode
11: service and operate the facility
12: availability
13: key technical personnel
14: market analysis
15: marketing and sales
16: research and development
17: enterprise content management
18: directors and officers
19: salary system and r & d expenses
20: profit and investment proposals
一：company overview
muz studio network services, internet intermediaries nature's studio, located in moscow , contact telephone number is 0123456789, was established in may 1, , contact: chen.
muz network studios for web services, providing moscow chinese investors demand information collection and collation, is to provide service studio.
二：products, services and industry introduction
1, the site's development will bring in advertising revenue, but not the main source of income, website development when immature (less than 200 registered companies) charge; website development mature (more than 200 registered companies), the initial price will be $ 100 per month, according to market conditions will not fall below the minimum $ 20 (small ads), the highest not expected to exceed $ 500 per month.
2, the main source of income for sales escrow payment card direct revenue. website development immature (more than 200 registered companies) services provided as a free, web development mature (more than 200 registered companies), each company's average service fee will not be less than 50 dollars per month.
三：the competitive advantage of the product or service
major competitors for the chinese-language newspaper, wide coverage has now occupied the entire moscow chinese market, mainly on the future development of the newspaper more fresh content driven advertising, advertising is a major business expansion in moscow chinese way, the newspaper printing costs and cost of sales are higher than the network.
for technical reasons, the newspaper can not provide a convenient supply and demand information online self, newspaper companies inconvenient for customers in a timely manner will release their products to the newspaper's web site for the timely release.
muz network services provided are: to facilitate online customers with timely communication, supply and demand information dissemination and gathering. in the pay period of service, customers can easily publish their products online, with online easy way to the emergence of supply and demand information, the site will occupy part of the supply and demand of advertising newspaper advertising market share, which is muz network development provides a good space.
四：industry or market
supply and demand information network in moscow's famous self-help websites almost none.
muz site is supply and demand of the moscow region's first self-help chinese site, which make up the majority of chinese investors in moscow russian master deficiencies.
五：basic business model
muz studio set up in the domestic site server maintenance by the members of the studio in moscow. website provides information includes: the internet to find local characteristics in line with the information moscow by moscow, russian media finished article. then transferred to profit stage, using from zero from a way that will fully meet the profitability requirements.
六：studio development plan (goals)
1) recent development goal (1 year), and gradually increase visibility, within a year, will extend its influence to the whole moscow chinese, free service can achieve their goals.
2) long-term development goals (2-3 years), measures for the smooth conduct of fees, charges start from zero and gradually achieve profitability; for subsequent competitors compete effectively compete for capital for professional software development capabilities with an accumulated during the year popularity.
七：planned use of funds
staff costs start from the second half of the first year $ 100 $ 500 * 5 =
transport costs in the first year $ 100 * 10 = 1000 $
the first year of internet access 50 * 10 = 500 $ $
first year of the advertising costs 50 $ * 10 = 500 $
$ 500 the first year of dedicated server
total 3000 $
八：competition and risk
operating a variety of business , education agents and
newspaper sales as the main source of income comes from its main competitive pressures the company's newspaper ads and website advertising , but its web site technology is weak , on the site less competitive pressure generated , muz alibaba website will rely on similar but not the same service system overcome its pressure generated due to technical deficiencies .
九：production and management
start early, active pull some customers to join the site and take the initiative to help them publish their products free of charge to muz website, accumulated pre-demand information, this part of the main supply and demand information obtained through other media, in the maintenance base, and with attentive service win the trust of their website. to maintain the link between the company and the effort to get feedback, recording as many cases of successful trading, posted to the website to encourage other companies to join.
ready to start charging; preparation phase, the level of support in accordance with each company, delta card payment web services, and to ensure that existing registered companies allow access for some time, and can publish their information.
start charging when facing new companies charge a small service fee will not exceed $ 50 per month. then have registered for the better efficiency of the company, started by family service fee.
十：service mode
technically site is relatively mature, the process of updating the website for technical talent requires less maintenance on the website within the company has the talent can be improved in the pre-free maintenance. website development stage, and each company will remain frequent and regular home telephone contacts and maintain good relations with these.
十一：service and operate the facility
website can be updated at any one computer can access the internet to complete, a key part of the technical maintenance also just have a computer with internet access company will be completed. customers are also in use on their computers via the internet to complete.
十二：availability
as part of the network services industry does not need to produce the desired type of industry supply channels. for the technical side, the studio itself is involved in personnel moscow state university department of computer science students can independently complete the program maintenance, and some key part of the source code for developers to solve domestic outsourcing, you need a small amount of flash ad production staff, the cheap domestic professionals through outsourcing solution.
十三：key technical personnel
the studio itself is a founder and technical personnel, chen planned and implemented major work sites, liu jie also have a website production experience, mark familiar website preparation of the code, the three will serve as key management, will also be in contact business fully play its role. there are some technical maintenance workshop led by domestic ni zhengdong do certain aspects of maintenance, including the source code of dressing. content on the website, will hire part-time staff updates, a non-technical work, staff costs depending on income distribution, the total staff costs around 100 dollars each month.
十四：market analysis
analysis of chinese investors in moscow market needs of user groups is self-employed commodities get more local buyers, mature after muz can help meet this demand, the demand for the laws and regulations related to consulting, the company registered in moscow , identity authentication, ticket purchase, as well as the guidance of moscow life, etc., muz website advantage by virtue of the site to meet those needs.
user group for the chinese investors in moscow, a small part of moscow students. as low operating costs, the russian general consumption level is high, the low level of domestic consumption, the use of domestic production staff and network operating costs in moscow localized network services operating chinese demand, profitability becomes possible, and the profit margin is higher.
十五：marketing and sales
service charges fees for the purchase of the studio way passwords printed recharge card or studio personnel door service fee approach. recharge card printing, will be outsourced to moscow phone card sales network, using its already mature sales network prepaid card sold will achieve long-term goals to charge high user groups, user groups independently buy cards enjoy the service.
after-sales service
door service including large companies use someone to help guide, small and medium companies to achieve active telephone guidance, individual users to give some answers online, all customer information through the website set up registration information database to obtain the client company, the initiative will bring customers to a customer service friendly enjoy the service experience.
十六：research and development
the generation of new services for the development of a new network service program, the old program to upgrade services and new program development, one needs an annual $ 200 per year. future network service program will continue to improve, and now outsourced coding in the case of funds can hire specialized technical backbone for the studio, and outsource more domestic program design studio to complete the new program requirements.
part of the network management program research tasks will guide the completion of the studio, the studio future earnings 30% will be used to support new service development.
十七：enterprise content management
senior management - information update section, business and service department, technical development and maintenance department, sales department.
information update section: two contract workers hired to complete the number of updates, released after examination.
business and service department: salesman turns provide on-site services and contact the business, demand for part-time workers 10 people, in accordance with the quantity of business to receive bonuses.
technology development and maintenance department: studio executives to work for both technical maintenance personnel.
sales: the executives and outsourcing specialized marketing agency is completed.
十八：directors and officers
director chen has veto power 22 years studying at the moscow state university, department of computer science has five years of experience in the production website, participate in the planning muz business network.
liu jie, director of veto 22 years studying at the moscow state university department of computer science has
making personal website experience, the ability to modify the website code, participate in the planning muz business network.
mark board veto 21 years studying at moscow state university philosophy
department website production has basic knowledge, familiar with html language, common planning muz business network.
十九：salary system and r & d expenses
remuneration system and r & d expenses (personnel, equipment, facilities, research, office expenses, etc.)
founder of the studio executives who, within a year before the site is not income will not leave, do not receive remuneration. outsourcing tasks estimated expenditure does not exceed $ 200 each, employing an average of 50 dollars per person per month, six months after the employees need to be flexible flash authoring a person, information updating a person, salesman a person.
research and development expenses (personnel, equipment, facilities, research, office expenses, etc.)
server rental fee $ 500
staff costs: six months after the first year, $ 100 per month
3 computers: each worth $ 1,000 (existing)
office space: $ 350 per month (can not)
transportation fee: $ 50 per month
internet: usd 50 per month
selling expenses (channels, marketing costs, etc.): $ 600 the first year, the second year of 2400 dollars
二十：profit and investment proposals
the first year of negative profit $ -3,000
the second annual profit 7800-4800 = 3000
the third annual profit 21600-4800 = 16800
the fourth annual profit 36000-4800 = 31200
(market development in accordance with the expectations envisaged development)
funding gap: 3000 usd:
invested $ 3,000, accounting for 10% stake out of the way for the sale of shares at any time.
loans up to $ 3,000 loan 3 years, the return of 3600 dollars, no equity.
精编资料
商业计划书模板---英文版business plan templatebusiness plan[my company]123 main
streetanytown, usa 10000123-4567[your name][date]table of contents...
商业计划书
商业计划书模板---英文版
business plan template
business plan
[my company]
123 main street
anytown, usa 10000
123-4567
1
[your name]
[date]
2
table of contents
executive summary .......................................................................................................................................... 1
management ..................................................................................................................................................... 2
[company] history ............................................................................................................................................. 5
[product/service] description ............................................................................................................................ 7
objectives.......................................................................................................................................................... 9
competitors ..................................................................................................................................................... 10
competitive advantages ................................................................................................................................. 11
innovation ........................................................................................................................................................ 13
pricing ............................................................................................................................................................. 14
specific markets .............................................................................................................................................. 15
growth strategy .............................................................................................................................................. 16
market size and share .................................................................................................................................... 17
targeting new markets ................................................................................................................................... 18
location ........................................................................................................................................................... 19
manufacturing plan ......................................................................................................................................... 20
research & development ............................................................................................................................... 21
historical financial data ................................................................................................................................. 22
proforma financial data ................................................................................................................................. 23
proforma balance sheet ................................................................................................................................. 26
cost control .................................................................................................................................................... 27
effects of loan or investment ......................................................................................................................... 28
attachments .................................................................................................................................................... 29
3
executive summary [my company] was formed as a [proprietorship, partnership, corporation] in [month, year] in [city, state], by [john doe] in response to the following market conditions:
[startup, growth] opportunities exist in [product/service].
the need for use of efficient distribution and financial methods in these overlooked markets.
[i/we] have several customers who are willing to place large [orders,contracts] within the next three months.
several other prospective [customers/clients] have expressed serious interest in doing business within six months. [i/we] previously owned a company that was active in the widget markets. over the past few years i spent much time studying ways to improve overall performance and increase profits. this plan is a result of that study. the basic components of this plan are:
1. competitive pricing
2. expand the markets
3. increased advertising
4. lower our unit costs,
5. thereby achieving higher profits.
1. sign contracts
2. increased advertising 3. increase office staff
to this end, [i/we] need investment from private individuals and/or companies. a total of $xxx is
being raised which will be used to finance working capital, plant and equipment. the company will be incorporated and common stock issued to investors. the company will be run as a [proprietorship, partnership, corporation].
financial goals sales net income earnings per
share
year 1 $25,000 .01 year 2 $250,000 .12 year 3 $375,000 .14
1
management
[name] [title][experience]sales growth from zero to $1,000,000 in five years.led market in market share - 30%.
formulated advertising budgets & campaigns.
pioneered new distribution channels. established national sales force.
established national repair & service centers.
brought new and innovative products to the market.
designed point-of-purchase materials.
[education}
university of boston
boston, ma
b.a. - computer sciences
president
john q. doe, chief executive officer, and director since february 1988 and president since january 1990. mr. doe was the founder and chief executive officer of the original operating company known as random excess, inc. he has had experience in the widget field with his own firm, john doe co., of oshkosh (wisconsin), from 1980 to 1987. this firm was sold to fatcat widgets, inc. in 1987. mr.2
二十一世纪是一个科学文化快速发展、国际交流不断增强的时代，而英语作为国际通用的语言，其地位就愈加重要。为了使大学生们在学好中国语言文化的同时加强对外国语言文化的了解，在多方位的比较中加深对人类文化的理解，增强人文素养，提高综合素质，浓厚校园文化氛围，提升同学们学习英语的热情和兴趣，校学生会女生工作部和留学工作部特此策划合办英文征文大赛。
一·活动宗旨：
征文活动将本着为同学服务，为校园服务，为文学服务的宗旨。将我们的情感与才能通过我们自己的文笔展现在众人面前，
二·活动主题：
1针对中西方文化的不同，谈谈你的看法
2针对神舟七号的升空，谈谈你的感想
三·活动目的：
展示英语才能，传播青春时尚
四·活动内容：
本次征文活动，能够丰富校园文化生活，营造校园英语学习氛围，为校园原创作品提供一个展现的舞台，让我们的才能有一个挥洒的空间，让一股清新的文学风弥漫在我们的菁菁校园。因此，本次活动现面向全校同学征集稿件，为同
学们提供一个表达自我，展现自我的舞台。
五·活动安排：
1 活动宣传：
由女工部与留学部拟定关于活动时间地点及参与方式的通知，交 由宣传部制作宣传海报，在全校范围内张贴宣传。
2 活动时间:
(1）稿件征集日期：10月21日至11月5日
（2）结果公布日期：11月10日
3 交稿地点：
校学生会女工部及留学部办公室
4 活动形式：
本次活动将在全校举办，以保证我们参加本次大赛稿件的广泛性。后请参赛选手按照规定的截稿日期将稿件交给女工部或留学部办公室。
5 活动要求：
1本次活动本着公平公正的原则进行。
2投稿文章主题可从活动主题中任选一个，题材不限。
3投稿文章内容积极向上，必须为原创作品，不得抄袭、套改。
4稿件请注明作者的真实姓名及详细的九游会棋牌的联系方式。
六·奖项设置：
一等奖 3名 九游会棋牌的荣誉证书
二等奖 5名 九游会棋牌的荣誉证书
三等奖10名 九游会棋牌的荣誉证书
优秀奖20名 九游会棋牌的荣誉证书
七·评比方法：
1将所交稿件由两部合作进行初审，审核的主要目的是参赛者所提交作品的真实性和可读性。
2最后由学校教师统一评判，筛选出最终的优秀作品。
八·结果公布：
将以海报形式在全校范围内公布获奖名单及获奖作品。
校学生会女工部
xx年10月19日
catering business plan
一、创业经营宗旨和理念one, entrepreneurship, purpose and philosophy 明月西餐厅的经营宗旨为：“著意求新，以客为尊”，经营理念为“极意营造幽雅、舒适、休闲之气氛，融汇西方餐馆美食”。moon restaurant business purpose as: “deliberately innovation, customer-oriented” business philosophy is “intended to create a very elegant, comfortable, leisure atmosphere, integrate western restaurant cuisine.”
二、市场定位second, market positioning
1. 选址方面：明月西餐厅位于学院的美食街内，与连串的快餐店连在一起，但都作为美食街唯一的西餐厅 . 与其它快餐店所不同的是有更好的就餐环境和更优质的服务。 1 location: the moon restaurant is located within the school food street, with a series of fast food together, but are as the only restaurant food court with other fast food restaurants the difference is that there is a better dining environment and better quality of service.
2. 格调方面：明月西餐厅为温馨浪漫的风格，为顾客提供优质的服务，给顾客贵族式的享受，力求营造一种幽雅、舒适、休闲的消费环境，引导消费者转变消费观念，向崇尚自然、追求健康方面转变。 2 category:the moon restaurant is warm and romantic style, to provide customers with quality service, giving customers
aristocratic enjoyment, and strive to create an elegant, comfortable and relaxing
environment for consumption, and guide consumers to change consumer attitudes, to advocate naturally, the pursuit of health changes.
3. 校园市场环境方面：校园经济的市场有很广的发展领域，消费者也是很单纯的消费，相对外部市场竞争要小，个体经营单纯，以小投资为主，服务于在校大学生。 3 campus market environment: campus has a very broad market economy development areas, consumer spending is also very simple, relatively external market competition to small, self-employed simply to small investment-based, service to the college students.服务于学生，应该提供最优质的服务，首先，要吸引学生的注意目光，让他们能在最短的时间来光顾本店，所运用的营销方法是多种途径的；其次，是怎样达到以下营销效果serving the students, should provide the best quality service, first of all, to attract the attention of students eyes, so that they can in the shortest possible time to shop, and by the use of marketing methods are a variety of ways; secondly, how to achieve the following marketing effectiveness
潜在客户potential customers
现实客户real customers
满意客户satisfied customers
美誉度reputation
所运用的营销方法也是多种多样的。by the use of marketing methods are varied.
4.swto 分析 4.swto analysis
学院现有一万三千几个师生，调查资料表明他们多消费用于饮食方面占了 54.7% ，正因如此，饮食也是在学校创业首选之路。several existing thirteen thousand college students, the survey data show that more than they consume diet accounted for 54.7 per cent,which is why diet is also the preferred way
entrepreneurship in schools.消费对象比例图如下：object of consumption ratio is as follows:
同时在校院里经营西餐厅的 swto 分析图如下：while in the school yard run restaurant in swto analysis is as follows:
s ：美食街附近是男生宿舍最聚中的地方，偶尔去美食街的人占了全师生s: food street near the dorm together in most places, and occasionally go to the food court of the people accounted for the entire student
w ：大多数学生都习惯了到快餐和学校所设的饭堂就餐，对于西餐厅来说不那么的习惯，但资料表明对西餐厅有兴趣尝试的占了w: most students are accustomed to fast food and school canteen dining set, it is not so for the restaurant
habit, but the data show that the western restaurant are interested in trying to account for
o ：现时有 40.2% 师生觉得现在学校最缺的服务是就餐环境，而适合明月西餐厅设计是幽雅、舒适、休闲的消费环境，这可表明了，明月西餐厅开业后会有更受欢迎的可能性。o: at present, 40.2% students feel that the school is sorely lacking service dining environment, and suitable moon design is elegant restaurant, comfortable and relaxing environment for consumption, which may indicate that the moon, the west will be more popular after the restaurant opened possibilities.
t ：美食街有众多快餐店和学校内有五间饭堂t: food street, there are many fast food restaurants and school canteens within five
三．iii.管理理念management philosophy
1. 尊重餐饮业人员的独立人格1.respect catering staff independent
personality
2 互相监督：管理层监督员工的工作，同时员工也可以向上级提出自己的意见或见解 2 mutual supervision: management oversight staff, while employees can submit their views to their superiors or opinion
3 营造集体氛围：既要上下属感受到西餐厅纪律的严明，也要关怀员工，让员工感受到来自集体的温暖，有利于加强凝聚力，提高工作积极性 3 to create a
collective atmosphere: both to subordinates feel restaurant on strict discipline, but also caring staff, so that employees feel the warmth from the collective, is conducive to strengthening cohesion, improve work motivation
4. 公平对待，一视同仁，各尽所能，发挥才干 4 treated fairly, equally, whatever, ability to play
四．four.产品介绍products
以西式扒类为主，结合快餐、中西炖汤、中西式局饭、皇牌主食套餐，小食天地、美颜甜品、水吧饮料等来满足消费者的需求：western-style steak, combined with fast food, chinese and western stew, rice and western bureau, ace staple food packages, snacks world, beauty dessert, bar drinks, etc. to meet consumer needs:
1. 推出皇牌主食套餐，经济实惠，例如：泰汁鸡扒印尼炒饭套餐、青咖喱猪颈肉扒伴意粉套餐、鳗鱼泰汁鸡扒局饭套餐等，各套餐还配有（粟米忌廉汤、油菜、热奶茶或冻柠乐），最适合校园情侣品味。 1 release ace staple packages, affordable, such as: thai sauce chicken indonesian fried rice packages, green curry grilled pork neck with spaghetti packages, eel sauce thai chicken rice set bureau, etc. each package comes with (corn bogey lian tang, rape, hot tea or iced lemon music), the most suitable campus couple taste.
in order to make the food and beverage business more successful, develop a detailed food and beverage business plan is very necessary. how to develop the catering business plan according to the actual situation? here is a japanese hand-pulled noodle shop business plan, for reference.
the restaurant name: hand-pulled noodle master house
location: keelung city love three road near the mcdonald's
business philosophy: mainly to japanese cuisine, to allow customers to enjoy the delicious japanese hand-pulled noodle, giving customers a comfortable dining environment, and there is little keelung hand-pulled noodle shop, if the customer would have been good soup home.
subject and object: in the vicinity of the office workers and students.
once customers: keelung temple tourists.
main competition: keelung temple of the mouth of the food stalls and near the restaurant.
competition: near the fast food industry and 7-11.
market analysis:
the 1 is near the temple snacks and fast food restaurants, we have to respond to m type society, so to civilian price to attract consumers to meet the various consumer groups.
2 in the vicinity of 50 meters there is a parking lot, very convenient, to solve the problem of consumer parking.
3 although japanese cuisine in general are quite expensive, we will try to launch packages, complimentary drinks and dishes, the price would be around 150~200.
expenditure and net profit:
shop cost: nt $12 million (the same below)
one month store rent: 100 thousand
table number: 18 tables (sitting over 72 people) a person spending to 200 yuan, 2 times a day, one day turnover: 28800 yuan, a total turnover of 864000 yuan
employee salary:
field salary: 19000 yuan (a month), the number of 5, 95000 yuan a month
the 24000 yuan (a month), the number of 3, 7 yuan a month
the work hour: 100 yuan, the number of 2, 8 hours a day only on holiday, 8 days a month to 12800 yuan
total amount: 179800 yuan
water and electricity gas:
electricity bill: 80000 yuan a month 40000 yuan
gas: vat 800 yuan once called 4 barrels, 3 times per month, 9600 yuan a month
total amount: 49600 yuan
food ingredients:
face: 2500 yuan a day, 75000 yuan a month
dish money: 20xx yuan a day, 60000 yuan a month
meat: 5500 yuan (two days), a month 82500 yuan
miscellaneous: 1000 yuan (one day), 30000 yuan a month
seafood: 3500 (one day), 105000 yuan a month
total amount: 352500 yuan
drinks:
lemon 80 kg 15 yuan, 1 kg per month, 1200 yuan a month
black tea a bag of 120 yuan, 30 bags per month, 3600 yuan a month
milk 1 bottles 125, 15 bottles per month, 1875 yuan a month
total amount: 6675 yuan
net profit: day: 15656 yuan: zhou: 109592 yuan: month: 438368 yuan: year: 5260416 yuan
according to the current estimate of about two and a half can be returned to
英语商业计划书（business plan）
第一讲：概述
第二讲：现状分析
第三讲：目标确定
第四讲：组织结构
第五讲：产品分析
第六讲：市场分析
第七讲：市场策略
第八讲：生产分析
第九讲：财务分析
第十讲：附件
第一讲：概述(executive summary)
概述是整个商业计划的第一部分，相当于整个商业计划的浓缩，使整个商业计划的精华所在。一般将概述放在最后书写，页数应控制在2页以内。
概述应包括的基本内容有：
企业的宗旨，例如：
in 20xx, abc corporation was created to...
now, abc corporation is at a point where…
背景介绍，例如：
for many years people have…
the condition of the industry today is such that…
产品或服务及市场竞争情况，例如：
we have just completed the development of s30 – a novel
and proprietary construction tool
compared to competitive products, our s30 can…
企业目标，例如：
our objective, at this time, is to propel the company into a
prominent market position. we feel that within 5 years abc
corporation will be in a suitable condition for further
expansion, an initial public offering or profitable acquisition.
to accomplish this goal we…
管理团队和管理组织，例如
our management team consists of 5 men and women
whose backgrounds consist of 10 years of marketing with…
市场策略，例如：
the fundamental thrust of our marketing strategy
consists of…
财务状况和计划，例如：
in 5 years we will have… and our investors will be
able to…
结论，例如：
abc corporation enjoys an established track-record of
excellent support for our customers. their expressions of
satisfaction and encouragement are numerous, and we
intend to continue our advances in the…
第二讲：现状分析(present situation)
这部分尽可能简明扼要而又全面地介绍公司的情况，以及公司所在行业的信息。
市场环境，例如：
the marketplace has been stagnant for 2 years. we are
poised now to…
产品或服务，例如：
the present stage of s30 is in the design stage.
产品生命周期，例如：
our current product line is…
价格和利润，例如：
current prices are… and profits are…
客户，例如：
current customers are using our… for…
销售渠道，例如：
we have service centers, retailers, manufacturer’s
representatives…
管理团队情况，例如：
most of our management is in place, however, we require a
production manager to complete our team.
财务状况，例如：
current cash available is….
第三讲：目标确定(objectives)
企业目标是企业使命和指导方针的具体化和数量化，它反应企业在一定时期内经营活动的方向和所要达到的水平。企业目标的实现时间较长，一般为三到五年或者更长时间。好的企业目标具有总体性、与外部环境联系密切、有很大的激励作用、切实可行等特点。
企业的基本目标，例如：
the primary objectives of our organization are to:
a
b
c
投资收益率(roi)，例如：
based on a xxx% market share for our xxx product by
20xx, we estimate our return on investment to be xxx%.
财务目标，例如：
last year this year next year
sales
$ volume
unit volume
% increase/decrease
share of market
gross profit
manufacturing
fully burdened
marketing expenses
advertising
sales promotion
trade allowances
other
欲计将来增长、改进的目标，例如：
other objectives we have set for ourselves include xxx.
we expect to replace (competitive/existing products or
services) by xxx% by 20xx.
we plan to add xxx (retailers, distributors, service centers)
per month/year and we will have a total of xxx (retailers,
distributors) by 20xx.
第四讲：组织结构(management)
投资者考察企业时，管理是最为重要的因素。没有一支优秀的管理团队和有效的组织模式，科技成果不可能和资本很好结合创造现实的生产力。一般需要介绍的管理人员有：总裁、常务副总裁、人事部总监、营销副总裁、财务副总裁、生产部总监。对每一位关键人员用文章一个段落的篇幅进行描述就可以。介绍组织结构时要注意以下问题：
1．主要管理人员和专业人员的发展路径是怎样的？他们具有哪些技能？
2．公司未来的组织机构是怎样的？
3．谁将成为部门领导者？
4．在哪些领域的`管理应该加强？
5．报酬机制如何？
团队结构介绍，例如：
of the xxx people who make up the development staff,
there are xxx founders who hold the following positions:
xxx, president
xxx, vice president of finance
xxx, vice president of marketing
xxx, vice president of sales
xxx, vice president of engineering
xxx, vice president of research
xxx, vice president of operations
xxx, director of marketing
xxx, manager xxx development
xxx, corporate attorney
管理人员描述，例如：
xxx, president
xxx degree, university of xxx
xxx’s professional experience includes many different
areas in the xxx industry.
人力资源需求，例如：
(company) development team recognizes that additional
staff is required to properly support marketing, sales,
research, and support functions.
第五讲：产品分析(the product/service)
产品介绍应包括以下内容：
1．产品名称
2．性能及特性
3．产品所处的生命周期
4．产品的市场竞争力
5．产品的研究和开发过程
6．发展新产品的计划和成本分析
7．产品的市场前景预测
8．产品的品牌和专利
此外，还要从顾客和投资者角度出发回答下面的问题：
1．顾客希望企业的产品能解决什么问题，顾客能从企业的产品中获得什么好处？
2．企业的产品与竞争对手的产品相比有哪些优缺点，顾客为什么会选择本企业的产品？
3．为什么用户会大批量地购买企业的产品？
4．本公司能提供哪些购买便利？
5．企业为自己的产品采取了何种保护措施，企业拥有哪些专利、许可证，或与已申请专利的厂
家达成了哪些协议？
6．为什么企业的产品定价使企业产生足够的利润？
介绍产品，例如：
this capability for xxx is a unique feature enjoyed by
(company) and our customers.
专利保护，例如：
our product(s) is protected under the following:
产品价格优势，例如：
regarding cost savings (product/service) will save our
customers money in terms of xxx.
产品测试，例如：
completed tests have shown that xxx (results).
产品特性描述，例如：
xxx is another powerful feature. this includes xxx.
xxx saves a tremendous amount of time when xxx.
第六讲：市场分析(market analysis)
这部分内容包括行业分析、市场分析和竞争分析。行业分析包括企业所在行业概述、对行业发展方向的预测、对驱动因素的分析。市场分析的核心内容是在市场细分的基础上确定目标市场。要让投资者了解市场的规模有足够大的赢利空间和发展空间；知道市场有良好的发展前景，即所确定的目标市场在未来将会长生不衰。竞争分析中要对全部竞争产品及竞争厂家作出描述与分析。尤其要分析这些竞争对手所占有的市场份额、年销量与销售收入，以及他们的财务实力。此外还要对自己产品所具有的优势作分析，对未来市场变化趋势作预测。
介绍目标顾客购买的原因，例如：
it is easy to understand why the principal buying motives
are xxx because xxx.
in applying for a student visa and in the process, often will be asked to write a study plan ( study plan ), many foreign friends often not clear study plan and personal statement ( personal statement ) difference and style of writing, the author has long been engaged in student writing, due to the combination of their own experience, introduce the learning program the writing of the book.
generally the study plan can be submitted to fall into two categories, both to the embassy for visa, or apply for admission to the school is by the. to apply for school programs from the essence and the personal statement is the same type of instruments, about the school application category learning plan can refer to a personal statement of the article, this article mainly introduces the submission of the embassy visa with a study plan.
europe and the united states, especially immigrants from countries, such as australia, new zealand, canada and other countries for international student visa time are often asked to provide learning plan, learning through plan to convince the visa officer to know your background, choose to study professional motivational conditions, select the country for foreign students, and a clear future study schedule, occupation purpose and reason, audits of your other materials to decide whether to send you the visa studying abroad, so learning plan is a key document.
in general, the learning plan needs to include the following contents:
1si-mp-le descriptions of their learning experience, professional background and working experience;
2 descriptions of their further study motives and why to choose the country, the university and the professional;
3 detailed study schedule;
4 introduction of foreign funds required and sources;
5for future occupation goal elaboration, returned to reason.
study plan on the style and structure of the article and the personal statement is very different, do not need too much personal and emotional description, but should be clear and si-mp-le structure, tight logic, the facts clearly related arguments were strong, credible, returning reason to be very full, and absolutely not and the applicant's other material contradiction. on the study plan in document writing, can and other sites to get help.
as a result of the embassy staff every day to deal with a large number of documents, so learning plan must not write too long, generally should not exceed 800 words, and a preferably only one paragraph, paragraph before adding titles, such as my choice of university of toronto in canada, my career objective, in order to the embassy staff to you a content of the central idea of stick out a mile. your pa-pe-r should be very legible, cannot let the embassy staff from your text“ mining” you“ potential” content.
study plan is the emphasis of future occupation plan and returned to reason, through this part of the embassy to tell you to go to the country after the students, are able to your occupation development good help, and there is a credible argument for returned. although the requirement study plan country often is a country of immigrants, but as a result of your visa application for study, so the study plan must eliminate any of your immigration tendency. reasons for returning to be with your personal background and family circumstances give a reasonable explanation, has many years of experience as a businemanager to obtain new zealand master's of busineadministration program admission, then clarifies his occupation goal is to return to china to become a multi-national corporation of high level managers, and he in china for many years of accumulated customer resources and social ring is a very valuable asset, this is very tough and reasonable a reason. of particular note is, study plan concerning the reasons for returning to the place of facts, not arbitrarily invent, at work, in this pa-pe-r the authors encountered by customers due to。
i am a student, graduated from baoyang middle school, nanning, guangxi autonomous region, in 20xx. i am still studying in high school now, because i was not eolled by the ideal university last year. recently, i have a dream to study abroad. then i search online and find that it is more convenient and suitable for me to go to new zealand for study.
first, new zealand is a multicultural country, which has the most advanced education in the world. second, the tuition is lower than other countries’, which i think is more reasonable for me. finally, the climate of new zealand is similar with the climate of the south of china. considering above reasons, i told my parents my plan on going to new zealand for study, and my parent agreed with me.
as a girl, i like preschool education since i was young. nowadays, chinese parents, who want their children to get better education, pay more attention to preschool education. if i study specialized curriculums on preschool education, i will go back china and work hard on preschool education after leaving college.
my plan is as follows: first, i plan to study english in language institute for about a half year in new zealand. then, i will study specialized curriculums on preschool education.
i believe i have the ability of study abroad, because i have finished all high school curriculums. besides, my parents both have job and have rich income, so they will support me to finish my study. after finishing my study, i will return to my homeland and work on preschool education, so as to realize my life value.
我是江苏省南京市xx中学20xx年高中毕业生，由于未被理想大学录取，我一直在xx中学复读。自20xx年起，我受同学的影响，产生了出国留学的念头，于是我通过上网了解到去新西兰留学有比较多的优势。
首先，新西兰是一个多元文化的国家，具有世界先进的教学水平；第二，留学费用比其他国家较低、较合理；第三，气候也与我国南方差不多。因此，我向父母提出拟到新西兰留学的愿望，得到了父母的支持。
因为我是女孩子，从小就喜欢幼儿教育。且现代中国的家长对小孩的教育要求比较高，我如果能到新西兰学习幼儿教育专业课程，学成回国后一定能在幼儿教育事业上有作为。所以，我决心到新西兰留学，打算先用半年的时间到语言学院专修英语，过好语言关，再进行幼儿教育专业课程学习。
我相信我已经过三年高中课程的学习，又经过一年的复读，在学习能力和知识水平上有了一定的基础。同时我父母都有固定的工作和较丰厚的收入，在留学经费上也会得到父母的全力支持。因此，我一定能较好地完成留学课程。学成回国后，我一定能实现我从事幼儿教育的愿望，并能在幼儿教育事业上实现我的人生价值。
a business plan of promoting moocs among chinese high school
students----
advancing the links between chinese college and high school education
___________________________________________________________________________________
1. introduction
china still uses the most traditional educational systems[2]. the chinese ever since mit and havard employed government is now slowly supporting the mooc(massive online open courses), it use of mooc as it gradually become is leading the revolutionary changes of market-oriented and globalized. we believe traditional education systems[1]. mooc mooc's innovatives ideas will bring a has been accepted by many prestigious trend to the future forms of education[3]. institutions of higher education. however,
developing countries such as india and most people believe that the quality of
educational systems are proportional to its only 23% of people from age 18-22 have price. but nowadays, as more and more graduated from university in 20xx[4]. university implement mooc and its therefore, a change is needed, and mooc policies of sharing informations, better comes right in place.
education can be accessed cheaper and
easier.
-because mooc is online based, it is in fact a new market, indicating huge the world is become more interconnected potentials such as pricing on premium with internet and other forms of courses, advertisements, paying to ask communication tools each day, therefore, professionals online, and etc. if online courses such as mooc will most implemented, the price for coruses could likely be implemented by more and more be very low to attract a large amount of institutions. it is possible that one day students in china.
many chinese institude will also use its
ideas. since mooc is becoming and seen -teachers are a waste on human resources as such an important system of education because teachers have to cover the same for the future, we will discuss its use in materials each year for new students. with chinese universities, high schools, and the implementation of mooc, it is most colleges, and others values such as its likely that the number of teachers could be market potential, influence, availability, greatly
and feasibility in this paper.
potential
reduced. therefore, schools' expenditure could be reduced. students will also have more free time because they constricted area, for example, listening to a lecture in the metro. 1.2 use of mooc and its market can listen to courses and lectures in a less
the cost for premium or high-level
education in china is lavish, and is not -
accessible for people in the lower class.
preliminary cooperation among chinese autonomy,
firstly ensure the authority diversity, openness, and top universities and coursera would interactivity allow an instructor to assume and the role of facilitator with learners actively practicability of the course resourses. also, interacting with other students. “most the three self-admission alies among significantly, moocs build on the chinese top universities is, to some extent, engagement of learners who self-organize the tacity approval of the current mode in their participation according to learning which universities perform mutual goals, prior knowledge and skills, and cooperation.
it has make it easier to build common interests” therefore, active china’s mooc system. although the engagement and interaction are key development of china's internet is mooc instructional methods[5]. mooc's gradually becoming the forefront of the use of the makes its accessibility is much world, china still lacks technological higher than of traditional educations and innovation in its online market.
the result reliable and recognized by most companies of implementation of mooc is dependent because of fast development of it.
there on a country's situation and condition, as a are still many unrecognized gaps and country with congenital national conditions, inadequates in the chinese internet/online the great potential of mooc in china will education market.
likely create the world's leading mooc
running system high school-university 1.4
link mode?
1.3
mooc's competitiveness advantages management and profitability forecast 1.4.1 management and the basic management should be done by universities, businesses, high school, government in a joint and consensus way. mooc have considerable advantages that business and co-operations should should are unparalleled compared to traditional be responsible for resources and funds, education.
connectivism values schools and colleges will take mooc into
practice,
and and the government are great market opportunities to explore, such responsible for the overall coordination as producing online courses, trustee of supervision necessary. capital courses and the utilization of data in the
and establishment of mooc platforms. this is requirements include making
developing of the curriculum and courses, also a important reason of our motivation marketing, maintenance, advertisement, for promoting moocs among chinese and funding during the beginning of early high schools.
developments of mooc.[6,7]
1.4.2 profitability forecast
entrepreneurial organization profits will be gained once courses and study materials are published online. 2.
partnerships with institutions, digital co-overview
operations, sponsors, and advertisements purpose: better education that serves the could also generate income. people
in the earlier stage, profits mainly come name of the organization: from bonuses of the operation of moocs. development department of chinese in the later stage, profits mainly come from moocs
the bonuses of ipo(initial public offerings). goal: the promotion of moocs among the maturity stage of a moooc platform chinese high schools and the in china should be a completed industrial
chain: technology, funding, application
and teaching resources in the front end;
companies that admit the learning
experience of mooc learners and provide
the fact is, china has yet to fulfill the
requirements of this completed industrial
chain. meanwhile, internet business has
advancement of the links between chinese high school and colleges education job opportunities for them in the back end. business strategy: introduction of foreign experience for domestic development; applies the principle of from top to bottom and from sample to the whole; promotiong of the large-scale educational resources sharing integration of mooc platforms and efficiently. by introducing moocs, diversivication of resources.
facilities needed:
courses for high school students could be advantageously shared through the network, embodying the central idea of moocs, which is massive and online.
colleges and high schools for trial
operation ( schools in the early centers of 3.1.2 -the “long-term education reform moocs, see 4.3 assessment of the and development plan (20xx-)” marketing ability and 5.1 marketing mentioned the role of technology, plan); foreign and domestic pioneer technology-driven reforms, and the enterprises; education departments of importance information technology in governments.
3. products and services
3.1 background of research and development
education. it also mentioned that “it has a revolutionary impact on the development of education''[8] and was highly recognized by the educational department and plan to speed up this process as one of 10 major aim of the plan because informatization is an inevitable trend and period for the future development of
3.1.1 - presently, the promotion of moocs chinese education. has gained relatively low popularity among chinese senior high schools due to inadequate introduction, attracting only a few numbers of students in mostly elitist high schools of more developed regions. moreover, current courses aimed at high school students specifically fail to realize
3.1.3 -the current education reforms proposed convergence between university and high school is a breakthrough in china's education reform[9,10]. weihe xie said ,''the current breakthrough in educational reforms proposed is the
convergence between university and high school. one of my basic proposals is to broaden the college and high school trend of convergence with the way of reform. a change to broaden the basis of high school is needed. including the convergence mechanism to strengthen cooperation in universities and high schools, in order to truly produce innovative and talented students.''[11].
promoting classes without division between liberal arts and sciences subjects is also the future direction of education reform, particularly important for reforming chinese college entrance cover a wide range of college majors, will play an important role in fostering high school students’ understanding about college majors as well as improving their future professional skills.
most chinese teachers stick to traditional teaching methods with a low level of
application of educational technology in classes; students participate in the learning process with a lack of interaction, which thinking and communication abilities.
communications as well as collaboration contribute to the broken links between these two educational institutions. promoting dialogues and strengthening cooperation are fundamental to advance the links between them.
3.1.5-recent practices of moocs credit systems in europe,
credit transfer and accumulation system (ects) presents an opportunity to transform moocs – free, standalone courses – from academic novelty to meaningful qualifications. the ects is a standard for comparing student attainment and performance in higher education institutions across europe. under the
articulation mechanism, which is the basic obstructs the development of critical
the relationship between the university and 3.1.4-inadequate and inefficient establishment of diverse and differentiated between high schools and colleges examination. meanwhile, moocs, which system, students can transfer credits for study already completed towards an appropriate equivalent degree in any of the 53 countries that have ratified the lisbon recognition convention.
on the other hand, within mainland china, the development of mooc platforms has provided insights of forming a brand new mooc credit system between chinese colleges.
with the publication of qinghua university’s moocs platform, “xuetang online”vice principal of the elitist university, professor yuan si concluded that realizing mutual credits recognition would no longer be unreachable.
to summarize, recent practices have revealed the significant potentials of building a strong mooc credit system for not only chinese colleges, but also the high schools.
3.2 product patterns and development plans
development plan one abstract:
advancing links between high school-required courses and college moocs by strengthening cooperation between colleges, high schools and mooc development companies. the advancement mainly serves to provide a more suitable syllabus for high school students and thus improve the efficiency of learning. development model:
led by colleges and high schools, college and high schools are the main participants researching the following tasks: a. adapting the degree of difficulty of college moocs to the proper level of understanding of high school students; b. adapting typical learning methods in colleges, including independent learning ability and critical thinking ability to those of high schools’;
mooc development companies enlarge investment in technological innovation to further address the following tasks: a. providing more individualized and interacted learning experience of high
schools;
b. fulfilling high school students’ needs for entertainment while maintaining the quality of courses; development plan two abstract:
promoting high school students’ participation in college for-credit moocs and mutual recognition of credits between colleges and betwixt colleges and high schools, thus facilitates the forming of mooc college-high school credit system. development model: -ensures the validity of identity authentication through:
1)establishing proctored examination centers which organizes moocs final examinations at stated times every year ( one time in the first year recommended)
as between colleges and high schools through:
1) promoting mutual recognition between existing chinese colleges alliances (the three alliances for example) as the first step
2) recommending the government to build a specified and feasible college-high school credit transfer mechanism nationally
3. enlarges the number of target audiences by:
1) increasing budgets in advertisement by colleges and high schools
2) promoting mutual recognition between regions (the existing chinese colleges alliances for example)
4. establishing high school moocs learning community by:
2) improving the technical level of identity in the light of the successful running of the
biggest mooc learning community authentication
3) improving the technical level of online remote proctor
2. promotes the mutual recognition of
presently in china, the guokr learning community it is of vital to endeavor to developing “small platforms” (mooc learning community
mooc credits between colleges as well apart from building the “big platforms”
(mooc platforms). it serves the goal of maximizing the benefits socialization learning.
development mode:
basically, colleges, high schools and mooc development companies cooperate on the creation of high school mooc learning community. the major task for high schools is to enlarge the participation of high school students and the one for colleges is to provide adequate academic guidance in the community. besides, mooc development companies are required to strengthen technological innovation and systematic maintenance in order to provide more individualized and interactive learning experiences for participants.
online mooc learning community 1) creating online clustering community and increasing budgets in perfecting the automated complementary learning tools
2) creating incentives to encourage
academic conversations between students and providing highly individualized learning experience 3) strengthening teachers’ academic guidance for students
4) completing the database of students’ learning experience, improving technology of data analysis to analyze the participant’s habits in learning and monitor the progress more astutely, as well as to give feedback more promptly 5) perfecting the existing feedback system 6) perfecting the existing teaching modes offline mooc learning community 1) establish experimental learning base in high schools or colleges with reference to past experiences such as learning club or salons in order to facilitate academic dialogues offline a. organizes mooc learning forum for high school students, mooc teacher seminars and mooc developer seminars regularly both online and offline
development plan three abstract:
while required courses are still dominant teaching experience
in high schools’ syllabus, teachers exploits d. summarizing the practices of applying moocs as a complementary tool to teach moocs to high schools in different certain area of knowledge (especially those closely related to certain college courses). this is aimed at developing students’ interest in learning required courses, facilitating understanding of required subjects and providing them insights of college majors.
a. collaborating with high schools, mooc development companies provide teachers with informizational skills training to facilitate their adaptation to more automated and internet-based educational tools
b. recommending the government to construct the teacher advancing system and to support the advancement of teachers’ informizational skills in other forms
c. enlarging budgets in technological development to improve information processing ability of moocs; conducting large-scale in-depth interviews mooc teachers to create more convenient and individualized
regions and thus writing the guide book about application of moocs in high school required courses by mooc development companies 3.3 function of the product
this product is designed to facilitate the promotion of moocs among chinese high schools and advance the links between chinese colleges and high schools. advancing links between high school-required courses and college moocs, promoting high school students’
participation in college for-credit moocs and enlarging the application of moocs in high school required courses altogether will exert significant influences on advancing the links between chinese high school and colleges. to be more specific, the functions of this product is shown as follows: a. basic functions
1) fulfils high school students’ huge demand for more diverse classes
2) complements the current educational resources
3) promotes the development of communicational skills and critical thinking ability of students through feedback.
4) bolsters communication between different educational institutions and promotes the sharing of educational resources nationwide b. additional function
c. fosters understanding of required courses
d. facilitates high school students’ recognition and planning of college majors
e. encourages academic communication between high school students’ and between high school students’ and college students
f. performs as the preliminary studies of constructing college-high school mooc credit system nationwide g. promotes the informization and modernization of education
h. promotes the “localization” of moocs
4. market analysis summary 4.1 brief summary of time period i. the embryonic period: five years [13]..
ii. the period of rapid growth:
promotes among other colleges and high schools; estimated: three years.
iii. the period of growing maturity of the mechanism:
popularized among chinese educational institutions and seeks for a new level of innovation and promotion.
4.2 time period
period one (the embryonic period)
market objectives:
finishes the construction of moocs in top universities and starts the trial operation of college-high school moocs credit system.
estimated: five years
comprehensive analysis of data and prompt targeted mainly at top colleges; estimated:
the first year:
a. seeks cooperation with foreign and domestic outstanding universities on educational resources sharing; b. finishes the preliminary construction of
a. under government's approval, starts the trial operation of college-high school credit system in experimental schools and establishes student data files under the agreement of school and agencies.
independent moocs platform in
conjunction with the government's work; the fourth year: c. advertises to win audience;
d. cooperates with high schools who sees its potential;
the second year:
personnel training to pilot schools a. moocs are expected to be reachable in where the online courses have taken shape;
b. starts the trial operation of studying
moocs as elective courses in different period two (the period of rapid growth) classes separately; students’ academic market objectives: performance in these courses will be
used to evaluate their academic after meeting the requirements and funds proficiency and transform into credits needed by moocs, its development is with
the third year:
a. expands audience and attracts more universities and high schools for cooperation as mooc gradually become more mature and earn greater reputation at the city level in china.
a. provides corresponding hardware and the fifth year:
most provinces around china; promotes the integration of mooc platforms in different areas of the country.
corresponding school-specific expected to enter a period of rapid
expansion where the number of high schools participating in moocs increases significantly, as the links between high
policies;
schools and colleges are gradually starts necessary redistribution of mooc advanced. this period is also regards as the educational resources and coordinates the critical three-year development period.
development nationwide.
period three(the period of growing
the sixth year:
with growing competition and cooperation maturity of the mechanism): between moocs in different regions,
market objectives:
different radiation range takes shape and region-specific college-high school mooc i. credit system are expected to be driving to the maturity stage.
ii.
the seventh year:
a. the gradual formation of a polycentric pattern of chinese moocs platforms of different regions; different mooc centers establishes steady partnerships with leagues of colleges and high schools;
b. sets up supervising instituions and instituions in charge of students’ data files collaborating with the government; the eighth year:
with guidance of the government and
presently, coursera, edx, and udacity, forms three leagues of colleges that produce moocs. on the other hand,
realizes the stage of maturility of mooc platforms and mooc mechanisms;
focuses on the perfection and updating of moocs in the later development phases;
iii. enlarges its influence and obtains more diversified educational resources by promoting chinese mooc mode to other areas in the world;
4.3 assessment of the marketing ability
comprehensive analysis of the market trend,
based on the analysis of the current major mooc platforms and the chinese three major college leagues of independent recruitment, four centers are estimated to become future mooc centers. beijing, shanghai, pearl river delta center, and chengdu are the four candidates of best potential.
with consideration of the current division structure of chinese it (information
1. the introduction of foreign experience for domestic development: in the light of foreign company-college cooperation mode, develops the independent capability of domestic it companies to attract greater maket shares.
2. achieve the goal of enlarging influence from sample to the whole and from top to the bottom:
domestic top universitis take the leading
technology) industry and different level of role in seeking cooperation with development varied by regions, universities in different regions; participating schools and companies will apply the principle of “from each
domestic outstanding universities take the
according to his ability, to teach according leading role of seeking cooperation with to his need”: sets up region-specific high schools with the potential of the trail network platforms, builds practical software facilities, provides storage,information service and staff development training based on local conditions; also the number of competing companies in the market will be decided according to the assessment of factors above.
5 marketing strategy 5. 1 marketing plan
opertion of having mooc courses and running mooc college-high school credit system;
starts in several outstanding schools (colleges and high schools) and gradually introduces the mature mechanism to regions around; also sets up corresponding centers and forms distinctive radiation range;
3. promoting the integration of platforms and diversivication of educational resources:
enlarges the market by integration and perfection of mooc platforms to attract larger number of it companies and cooperative schools;
discloses most college courses to the public in order to promote the
diversivication of educational resources; also perfects the division of labor of different schools in the mooc platforms based on the distinguishing academic fields or majors of each school, which aims at maximizing the utility of educational resources on mooc platforms;
5.2 planning and development plan provides educational resources (courses and learning materials) by the institutions of higher learning, with technological
support provided by network companiesin oder to build mooc platforms and online student archives. archives should have a backup host in the school’s education sector and government’s networks; the use of archives wil follow the agreement between the government, universities and enterprises agreed. (prohibitted from any
the development plan of mooc development companies are divided in three parts below:
1. in the intial stage, develops chinese college-high school mooc platform, followed by uploading online courses of various field and curriculum, and updating information or new study materials. 2 in the meduium stage, sets up online student archives and develops the academic mentoring systemwhich provides specific advice on students’ academic performance. 2.
3. develops the derivatives of mooc, such as mooc based library, mooc
based interactive learning multimedia
systems and individual creation of courses. 6.2 management plan overview
6.1 consititution of the management team:
school authorities(three): director of courses recording (one) school directors operations explorer enterprise square (5):
ceo (chief executive officer) similar to the general manager, ceo, president, corporate legal representative.
coo (chief operating officer) executive general manager, coo similar cfo (chief financial officer) chief financial officer, general manager of similar financial
cto (chief technology officer), cto similar engineer
collection and distribution of cio (chief information officer), chief information officer in charge of corporate information
a.ceo and school directors make final decision on important affairs about the operation of mooc platforms.
b. director of courses recording, cto, and cio make decisions on regular construction of mooc platforms. c. operations explorer and cio, cfo, coo decide on the daily operation and development palns of mooc platforms. d. in the school, the director of courses recording regularly reports the working schedule to operations explorer; operations explorer reports the financial conditions and construction schedule to school directors.
e. internal party follows the normal mode of operation and management.
7. research of the developing process 7.1. source of funding and technology in the early stage of startup
notes that the budgets in this part of the business plan are calculated based on the formula below with detailed explanations.
the cop formula is:
fixed costs (fc) variable costs (vc) divided by number of units = production cost per item
in this case, fixed costs refer to the costs that do not change based on the number of products produced, which includes the rent paid for building, employees’ salaries and utility costs.
a. source of funding:
1) government: provides certain percentage of infrastructure building subsidies
2) mooc development companies: take charge of costs of systematic maintenance and courses production; colleges and companies take corresponding responsibility on the basis of mutual commercial agreement b. source of technology: in the initial stage, foreign mooc developers are the main provider of mooc technology and chinese underwriting companies such as netease focuses on its promotion. with greater
phases, chinese colleges and mooc development companies will be capable of developing mooc platforms independently
7.2. utilization of funding, improvement of technologies and their timetable in the early stage of startup a. improvement of technology
1) infrastructure building, which primarily focuses on holding online courses;
estimated cost of production budget:
2) hardware storage manager needed for building online database of students’ learning experience;
estimated cost of production budget:
3) long-term research budgets for academic mentoring system;
estimated cost of production budget:
4) research and development expenditures for derivative programs of moocs
estimated cost of production budget:
support financially and strategically in later b. marketing
1) development expenditure for cooperation with foreign mooc platforms and participating colleges; estimated cost of production budget:
2) trial operation of promoting mooc to local high schools (adjacent to the headquarters of the company); estimated cost of production budget:
3) enlarging influence by advertising through mass media;
estimated cost of production budget:
4) keeping necessary level of cash liquidity by managing flows of capitals,
estimated cost of production budget:
8. financial analysis
note the expected income refers to the net income or net profits.
8.1. budgets of programs in the early stage (see 7.2. utilization of funding, improvement of technologies and their timetable in the early stage of startup) 8.2 estimated income a. fees of courses;
expected income: b. issuing of verification; expected income:
a. charges of derivatives of moocs; expected income:
b. franchise fees for technological sharing; expected income:
8.3 distribution and utilization of expected income
a. construction of mooc platform and production of courses, estimated:
b. development and perfection of other functions of the platform, estimated:
c. marketing programs, estimated:
8.4 improvement plan of the financial management system
a. forming an operational college-company financial model with reference to specific commercial agreement; b. utilizing and perfecting the existing
online payment system; c. opening discussions with the government on specific financial certification process;
9.opportunity and risk
9.1 feasibility evaluation (advantages and disadvantages)
assessing advantages:
1. goes with the tide of global development of mooc (massive open online courses)
2. conforms to the current structural reform of chinese education, noteworthily the reforms of chinese college entrance exam
3. supports the integration of regional educational resources, fosters academic exchange and furthers educational equality within the country by promoting the educational resource sharing 4. strengthens the links between
chinese senior high schools and colleges by reforming traditionally disparate learning methods between these two institutions, advancing senior high school’s sense of recognition of college majors and their ability to undertake college courses
5. reforms traditional teaching ideals and patterns of teachers, thus promotes educational innovation and modernization through advancing teachers’ informatization skills
6. market potentials as analyzed in the earlier parts. (see for reference)
assessing disadvantages:
1. regional educational development discrepancies and different levels of promotion of moocs among senior high school students may exacerbate current educational inequality between regions. and
relatively low-income individuals may lack the capability to afford computers or other necessary equipments to access to mooc platforms, meanwhile, schools in impoverished areas may be exposed to instable network connection due to financial dilemmas. to tackle these problems, it requires the government to make feasible, region-specific or community-specific arrangement of resources input and planned performance in the process of formulating plans for the informatization of education.
2. putting the chinese senior high school-college mooc credit system into practice may encounter difficulties including realizing absolute equality, as technological barriers remain to eliminate all forms of plagiarism. 3. over internationalization of education may on the other hand stifle the continuation and
development of chinese traditional culture
4. obstruction in the promotion may include the following aspects:
a. uneven qualities of different moocs
b. possible repetitive use of educational resources in mooc platforms
c. high cost of traditional agents of network
d. technological barriers
e. inadequate social awareness and accepetance
5. personalized online learning experience requires innovation in relevant technologies
6. pure online learning may lead to inadequate moral education for senior high schools adolescents and impair their social functioning with lack of face-to-face communication.
conclusion:
with thorough consideration about the
opportunity and risks of this business, we
draw the final conclusion that by actively its potential losses. as analyzed in the earlier parts of this business plan, this business will introduce a new level of quality in chinese education, particularly in advancing the links between senior high schools and colleges. and it is estimated to become a world-known brand over the promoting moocs in chinese senior high next ten years.
schools, its estimated benefits far outweigh
references.
[1]lori breslow, david e. pritchard, jennifer deboer, glenda s. stump, andrew d. ho, daniel t. seaton - studying learning in the worldwide classroom research into edx’s first mooc. research & practice in assessment, vol-8, summer 20xx.
[2]veronica diaz, malcolm brown, stephen pelletier -learning and the massive open online course, educase - a report on the eli focus session, may 20xx.
[3]jiahua wang, jing wang - mooc- and its value of a gloabalizing education system to china. accenture.
[4]uwe brandenburg, jiani zhu - higher education in china in the light of massification and demographic change. arbeitspapier nr. 97 ,oct, 20xx.
[5]xin chen, deborah r. barnett, and casheena stephens- fad or future: the
advantages and challenges of massive open online courses (moocs) september, 20xx.
[6]brynn zuccaro – the small business online marketing guide, tips advice to grow your
business through online marketing.
[7]rieva lesonsky - the entrepreneur’s guide to doing business online. entrepreneur magazine.
[8]long-term education reform and development plan (20xx-2020) xinhua news agency, beijing, july 20xx.
[9] the ten hot spots in chinese high school education 20xx. journal of high school education – new years special vol 7, december 20xx.
[10]quick educational news(jiao xue kuai xun) vol,212. zhejiang university senateof academic affairs. june, 20xx.
[11]fourth summit of famous secondary school principals, may 20xx, china education daily.
[12]zhang xiuping - the combination of traditional teaching method and problem based
learning the china papers, vol. 1, october 20xx
[13]email chat with co-school director of shanghai tsinghua university.
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20xxin marketing plans ,
work on a priority in the past year, i'm a joint efforts, the market development work was crowned with a result, their market shares and profits contribute to higher performance indicators for the new product line with the red.
but in marketing, and there
are some problems that need in this year's work to improve and perfect.
the marketing department last year in accordance with market developments and achievements of the rival's sale, and sketched the objective below 40% to be grazing：market share of profits reached a new product contribute to higher x%.
income tax on profits contribute to higher goods to x%.
second, support and supplement the work to make up for a year's work, and to better accomplish the objectives, should do well in the following work ( a) unity in thinking and clearly define responsibilities marketing plan on january 4, 10～organization job skill training, the main purpose is to be grazing：the marketing staff clear in the market strategies, thinking and understanding ;
ii let the market things more from the office of the functions of the free and marketing strategy planning and strategy to develop and market research and development of the basic functions such as posts in consumer demand ; history3 set up for market development, and reduce the need to (b)
( two )in place marketing, to the market in this year will start the batch and in phases to a marketing keyin place, so close to the market, a better finish the job market.
the marketing department personnel to perform the following work：
( 1 ) through comprehensive research and market order and pertinently bring out the market promotion scheme ;
( agent to collect 2 ) competitive price of goods and information, and capture markets consumption demand with the industry development trend of the proposed ( three ) guidance to the standardized construction market and promoting the healthy and steady development ;
( four ) pertinently formulated and the implementation of the product promotion plan for market promotion, and policies for use with the implementation of the verification and found to be communicated promptly.
( five ) on-time and comprehensive publicity and implementation of the company policy to promote a person's capacity ; ( six ) in the market practice and collation best cases, the method to sum up experience and recommend three .
full members and to improve the organization as the business of the marketing staff, obviously is overloaded, in a year later in the work efficiency is, therefore, this year's marketing plan to increase the manning of the following posts ( meet the demand.
the marketing schedule ) staff post the name of the members of the main contents of the requirements demand work when the sale of three ~ six three, the schedule
1 .promote brands corporate brand after years of operation of the market, with a certain competitive advantage and for the swift expansion of our products' market share and to get a product brands development, and we will be in the company's development strategy for the core, from the brand image and product markets construction, location, network marketing four aspects of the planning system
brand promotion strategy.
the brand image (1 ) ( 2 ) product is passed down if competitive price.
for example, our ”apple“ brand positioning is the top end of the consumers, on the price must be able to demonstrate its distinctive ”identity“ ; ”apple\" brand positioning is the needs of wage earners in the price to more than the same price advantage.
2 .of sales network sales channels construction is i, too, are we with the other competitors in the competitive advantage and for many years of operation of the market, we have established a line from city to a sales network the second line city, my sales a terminal have increasingly can't meet the needs and improved from three to the countryside to cities dense the sales network in the marketing department this year will be the main objectives.
three .marketing ( one) actively using internal promotion and recruitment web site of the enterprises and brand.
( two ) in the national expertise in newspapers and magazines and tv media published advertisements and soft, the expansion of brand recognition.
( three ) an active part in major industry sectors of national conferences, exhibitions, social commonweal activities and as dealers organised various forms of lectures, to promote products such meetings and publicity to show the company and products.
( four ) use of various forms and the four, progress in the marketing department for the work of the content of the work schedule 1 as follows.
specific .the first quarter of the work of the first quarter of the work schedule.
one：sure this year's publicity strategy: two：with the market work out a plan of action for three：satisfy the market and customers records building four：put up at the conference completed six：ago the design plan seven：planning to launch the activities of the prizes seven：planning to launch the activities of the prizes .
the second quarterly progress second: one：planning to launch promotion activities.
the second quarter ; series of promotional activities carried out two three .
the third quarter of our work on september one july and august work：the publicity plans for the implementation of two：pop up and strengthening propaganda and three：summer marketing activities in the fourth quarter to four .
progress of work on october one november december：two promotion for the implementation of two calendar：and yearbooks and issued three：the completion of the target market ago advertising efforts of the work done in four：summary the above are my plans.
thank you in 20xx in marketing
lingda 20xx in january 3